Research On Pricing Managment Of National Football Games

The public products attribute and the aim of achieving commonweal with economic method of our national football game has together decided that at the stage of transformation, pricing of football games is a special problem in the field of public economy and management. For the moment when the national football games pricing theory lags far behind, it is a key factor to grasp the price rule and to set reasonable price to realize the benign cycle of our football market. Football consumption reflects the characteristics of experiencing economy. While affording the necessary cost, the audiences obtain satisfaction in the process of enjoying games and the price has become the ultimate embodiment of this public product. The price is affected by the game itself as well as the willing to pay and degree of enjoyment. The intangibility of the game and one-off consumption, etc decides that the general pricing method is not suitable for the football games.Starting from the public product attribute, an analysis has been made on the current football games management system, operating mode, development of football market and interest balance of related departments. And then the necessity of government intervention, the importance of pricing regulation and the urgency of research on pricing has been clarified. On the basis of model, personal train of thoughts has been brought forward. With a large number of questionnaires, the influencing factors on the price have been summarized and quantified. With the condition-value method, the willing to pay of the audience has been summed up, according to which, national football games Hedonic pricing model has been established and in addition, the corresponding decision support system has been designed. With this system, the price of china-Iraq games has been forecasted. In the end, opinions and solutions have been put forward on the problems of athletics games price management in our physical apartment.