Research Into The Sustainable Development Of The CUBA League

The Chinese University Basketball Association, with CUBA for short, is the first single-item sports association among all the Chinese university sports associations to advance that Chinese sports should develop on the industrialized and socialized path. Under its plan and promotion, the CUBA league has brought brand-new feeling to the Chinese university basketball athletic field and professional basketball athletic field with inestimable impulse and shock. Now it has organized eight season competitions with success for ten years, with more than 600 colleges and universities participating in. Along with season extending and the television-relay scale expansing, the CUBA league's athletics level is enhanced steadily and the population of audience and fans increases unceasingly. The CUBA consists the attitude of purified athletic field and fair competition, which ceaselessly perfect its competition system and management system, and we can clear see that the CUBA league is gradually moving towards its mature. And we also know that the CUBA's path is a seeker's road with no precedent, where various problems and setbacks surely exist. How to let the CUBA league grow up from its infancy healthily with sustainable development and its fixed goal, is the problem that our men of insight who love and devote into this game must consider seriously. This article will give primary research to the problem of sustainable development of the CUBA league with the above ponder and view, in order to make certain effort to the development of the CUBA league.