The Film And Television Culture's Influence On Primary School Students' Value Conception

Culture can be spread pervasively in different ways. When culture spread in TV and film, it will become accessibly and popular. The TV and film culture become closer and closer with primary school students' life. Nowadays the students grew up in the company with TV and film culture. Such culture has deeply involved in their life and the progress of growing up, and has made them entertainment naturally. As a part of the Cultural and Ecological Environment, The TV and film culture not only become an indispensable way of life, but also effect on primary school students' values. These so-called "screen-bred" generation's vales were influenced by The TV and film culture. The TV and film culture is a double-edged sword. It not only had positive impact on primary school students' values, but also had some negative effects on them. Therefore, we should find some effective countermeasures to avoid the negative influence and guide the primary school students to establish the correct values.