| A modern society most significant cultural landscape, culture is increasingly in the media, cultural understanding is the right of the media to understand, we are in a culture that is faced by various media messages of cultural symbols. Culture media and expanded cultural space, a cultural change in the production, circulation and accepted way, the media is shaping the cultural habits of the public. With the media and cultural development, we can not adapt to the main media, on the contrary, but the main constantly adapt to the media. From face-to-face exchanges, faced the media to a one-way exchange. As the contemporary media environment were an important part of not only provide entertainment for people of information resources, but also the construction of almost all common sense. On the true and false, good and the evil, ugly and the beautiful, even for the construction of reality and the recognition of history, the media, as a pair of huge invisible hand, implied or control of our lives - spiritual and material on the double meaning of life. Therefore, the mass media has a significant practical significance, not only for the contemporary sports culture provide a wealth of academic resources, but also in sports in the era of globalization have suffered aphasia anxiety of contemporary Chinese folk sports, in particular the profound Chinese Wushu provide opportunities and severe challenges .This research analysis the dissemination rule of "Chinese Sports Newspaper",that as national mainstream sports media, using dissemination study theory, taking the medium and the Chinese Wushu dissemination as the research object, and taking 2002～2006 "Chinese sports newspaper" to the movement project related report quantity as a document; discusses "Chinese Sports Newspaper" to conduct important sports event period "the agenda establishment", Compared with "Chinese Sports Newspaper" to the Wushu with other sports projects attention degrees, analyzes the Chinese wushu the dissemination and the development question. Through "Chinese Sports Newspaper" carried on the comprehensive careful classification, the sub-item to the 2002～2006 year, has divided the fence, the analysis discussed "Chinese Sports Newspaper" to the Olympic Games, the Asian Games, the national games, single item championship tournament period to the martial arts attention degree and the tendency below, through carried on the comparison with other Olympic Games project to be allowed to obtain the conclusion.As the media "the China Sports Daily" In recent years, the degree of attention on the sports performance of the gold medal race in the West reported more, but sports coverage hot item; Sports News on the social, cultural connotations mining was inadequate, traditional ethnic sports concern indifferent. "China Sports Daily" on the sport has always been concerned about the performance of the Olympic Games projects - Western sports, and right have a long history and profound concern about the low level of Chinese martial arts. A four-year cycle of the total reported little martial arts related, and a falling trend.The 21st century information society today,there is no audible machine as a media culture,will be a non-competitive culture.chinese martial arts in order to break through the traditional narrow and widen the dissemination channels,we must change the current western sports dominating the world of" media agenda setting" to overcome the alienation of the media tendency to improve china's own media literacy. On the face of media attention to the marginalization of martial arts, which has started a national culture in a state of aphasia. Therefore, in the future development of the media should pay attention to the dissemination of culture, China should assume responsibility for the spread of a culture of martial arts. Our media has given too many Western Sports protected, we should return to their own culture and to the more gentle and profound love for traditional national sport, martial arts given.
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