Study On Colleges And Universities Intangible Assets Operating

With the development of China education market, researchers in the field of education economics just pay more and more attention to the theories of the school operating, the school operating management etc on the micro-field. This dissertation focuses on common theories and practical experience of colleges and universities intangible asset operating which is a creative idea in China. Introducing this idea into colleges and universities brings a lot of innovations on theories and practices.On the background of education globalization, intangible assets exert more and more important influence on colleges and universities. Colleges and universities are making efforts to strengthen the core capability for the formation and exertion of intangible assets to improve their competitive advantage and gets maximal benefit.Research on colleges and universities intangible asset operating is based on the theories of education economy. Meanwhile some methodologies have just been used on the dissertation like comparative method, case analyses etc, asking for the help of the science of management and organization behavior etc to enrich the research. The dissertation is based on the summarization of intangible assets terms and the school operating theories the researchers have studied, setting forth the connotation significance of intangible assets operating. The intangible asset operating is made up of two parts that are formation and exertion. The dissertation expounds the present situation and problems of intangible asset operating, explaining its causing reasons, to make readers realize the importance and necessity of the operating. The terms, influencing factors and ways of intangible asset formation and exertion are expounded in detail. In a word, the research is aimed at offering theory guidance for the practice of the intangible asset operating, meanwhile it can enrich the intangible asset theory and accelerate the development of colleges and universities.