The Research On The Current Cituation And Cevelopment Countermeasure About The Citness Club Cenber Croups Of Suzhou

"National Fitness cause" of the Chinese Government in the mid-1990s on the launch of a national support and participation of all people with the aim of enhancing the people's physique. It advocates the people more than once a day per person to participate in sports fitness activities, and to the State to provide universal high-quality sports services to achieve its objectives as a guarantee.Suzhou City residents with the rise in the level of income of residents in urban lifestyles and consumption concept has also undergone a great change, the pursuit of quality of life and health status to modern life has become an important component of the fitness club to participate in fitness activities have become A fashion, and become a new hot spot for personal consumption.This paper Suzhou City, the commercial health club consumer study, to investigate and understand the urban Suzhou six fitness club membership fitness consumer groups the basic conditions of urban consumption of sports motivation, characteristics and laws, influencing factors and satisfaction degrees, and so on, looking for the realization of consumer behavior sports channels, to further standardize Suzhou City sports consumer market, and promote the development of the sports industry to raise the consumption level of fitness, to provide reference.Through this research I received the following conclusions: 1, Suzhou City fitness club managers should be appropriate to increase the employment of women managers number, the better for the large number of female service members. The younger age structure of the management of bias, the academic structure more reasonable, 2, the majority of members of the training is still relatively regular, but many members still no scientific concept of fitness, did not develop good exercise habits. From time to exercise, most of the training time in more than 30 minutes, if we can adhere to long exercise can obtain good results. From the intensity of training, many women members wish to adopt the more relaxed training, fitness to good effect, this understanding is still relatively one-sided, 3, in order to better guide the club members of the exercise, improve fitness instructors training system or in the future Need to address the important issues; 4, Suzhou City, within the scope of health club is gradually to the large-scale, comprehensive development, people's health needs as health and leisure development of the concept of continuous development of a 5, Suzhou City health club membership Young age bias, and vigorously develop senior public health groups demand the government's functional departments and fitness club the focus of future work; 6, the need to strengthen the awareness of members of the scientific exercise. Most members of fitness or motivation of health, fitness should vigorously develop modern concept of fitness to integrate into the life and development of diverse members of the fitness motivation 7, Suzhou City health club membership to the fitness club where most expressed satisfaction with the environment. At the same time, the Government can only sector to support the cause of fitness have high hopes.In the second basis, I propose the following aspects of the development of Countermeasures: 1, strengthening government institutions on the development of the intensity of fitness, 2, improving health club fitness quality of service; 3, the development of the modern fitness individual fitness philosophy, 4, improving Fitness market hardware environment; 5, fitness development and management of human resources, 6, carefully nurtured fitness market. Hope that through this study for the government's functional departments to better implement the National Fitness Plan for the health club better implement people-oriented business philosophy, the fitness market developing health, fitness groups for the better development of science and improve the concept of fitness Theoretical support.