The Current Situation Investigation And Countermeasure About Dwell Sports Consuming In Suzhou City And Town Of "Sports Circle Of Around Taihu Lake"

Adopt a questionnaire to inquire into research method such as law , expert interview law , number reason statistics law, the trend consuming current situation and future development carries out the problem studying , finding out existence on " sports circle of around Taihu Lake " Suzhou city and town dwell sports, and proposes that to develop a countermeasure, planning as a whole building body develops and development of city and town dwell sports consumption provides construction and Suzhou Taihu Lake periphery city and countryside whole people being to accelerate " sports circle of around Taihu Lake " to draw lessons, be speed up coming true "two taking the lead ", quicken the pace of building the strong province of sports further, New Jiangsu structuring harmony, sustainable development does contribution.The result studying is indicated: The proportion participating in sports activities is taller than (1) Suzhou Taihu Lake periphery city and town dwell comparatively; Be hit by , be been close to resident going over sports activities in participation to belong to an usualness half participate in sports activities; But, the resident participates in the physical training time relatively comparatively shortly every time. Resident participating in sports activities in leisure time time choice is in many times; The lieu major residents are chosen in sports activities free of charge participates in sports activities. Alternative sports activities of resident belongs to the easy to learn , easy to carry out, and be not to need to spend money being therefore likely to carry out an activity simple sports for all project most; Half the above resident thinks , sports activities can not satisfy need currently at one's side. (2) Suzhou Taihu Lake peripheries city and town dwell sports consumption consciousness is stronger, but sports consumption behavior is weaker. Leading to this condition factor is mansion facilities " ", individual attitude " ", economy factor " ", time factor " in proper order and "the marketplace serves " the difference there existing notable to varying degrees in the influencing factor wait for a factor, and be unlike crowd. (3) Suzhou Taihu Lake peripheries city and town dwell participate in the motivation that sports consumes is that "body-building entertainment", "develops oneself" in proper order ", fad there exists notable difference to varying degrees in ethos "", factors in 6 aspects such as improving appreciation of the beauty " ", society social intercourse " and "comparing unrealistically to have a desire to excel " , the participation sports consumption motivation between different crowd. (4) Suzhou Taihu Lake peripheries city and town in the physical training being in progress outside; Major residents think that sports composes in reply a range like the condition consuming lieu, and think that sports activities mansion condition has direct impact to a resident participate in the decision that sports consumes; The service quality expression resident having 20.9% besides , only to current at one's side sports consumption lieu is comparatively satisfied and satisfied; Every time the city and town dwell participates in the actual price that sports consumes and expects that price is all lower; 87.5%'s resident thinks that the periphery stadium mansion can not satisfy sports consumption need. (5) motion clothes and ornaments, equipment and material and so on material object type consumption be Suzhou Taihu Lake periphery city and town dwell sports consumption main part content, other sports consumption content in proper order be subscription sports books and newspapers magazine, purchase sports lotteries, participation sports tour, build body recreation, network acquaintance and appreciate sports, participate in sports project training and scene watch competition, different crowd sports consumption content existence very complicated condition. (6) Sports of low , different crowd of Suzhou Taihu Lake peripheries city and town dwell sports consumption level overall there exists difference to varying degrees in consumption level. (7)The attitude fixes city and town dwell in throwing into that future sports consumes, the consumption increasing sports throws into half the above resident "agreement", other throwing into attitude is "not to have thought " ,to disagreed " (invariable) ", to disagreed " (fall off) very much in proper order , throwing into that future sports consumes different from crowd there exists certain difference in attitude. 56.6%'s resident has intended to put participation type sports consumption action into selections, the cognition indicating a city and town dwell to healthy consciousness and sports value has got rise ", spending money buying health " has been becoming one kind of more common consumption concept step by step.Developing countermeasure:Reinforce the guidance to sports consumer,the renewal boosting a city and town dwell consuming concept; Perfect city and town stadium mansion facilities unceasingly, make great efforts to realize sports consumption the whole people-rization; Attach importance to the improvement sports consumption environment, improve self's service; According to the sports consumer demand being unlike crowd, plan carrying out a marketplace rationally; Body-building and the diversification lying fallow making great efforts to structure sports of a mass character serve system; The government should reinforce macro-control and the sports marketplace ruling outstanding problem in developing managing , resolving sports relevance estate by law.