| From founding of the People's Republic of China until now,Liaoning athletics sports has not been influenced by the planned economy system and market economy system,It is still prosperous,Liaoning is domesticly recognized as big sports province and strong sports province.Since the reform and open policy and the Chinese sports professionalism were carried out,the Liaoning sports industry has developed over 20 years and has initially formed certain scale sports industry market, which takes athletics sports as the main item.Whether does this fact---Liaoning athletics sports is prosperous and athletics sports get outstanding achievements and the Liaoning sports industry degree of development match? The basic objective is to analyze the Liaoning sports industry development condition,to understand which characteristics and the insufficiency Liaoning has through being compared with other home partial sports industry developed provinces and cities,to study how to develop sports industry from now on and to study how to take the development countermeasure.This essay bases on Liaoning and takes the Liaoning sports industry as the object of study,It has analyzed the Liaoning sports industry development condition by consulting literature materials,interviewing the experts,visiting 14 cities of Liaoning Province,collecting the related data and materials and contrasting with the sports industry materials of other domestic provinces and cities.The result of the study shows that,the Liaoning sports industry carries out the mass sports vigorously, while depending on athletics sports superiority,and gradually forms the Liaoning sports industry which takes the populace sports as the foundation,takes athletics sports,sports education training,the sports gymnasium and facilities,the facilities construction,the sport lottery ticket and the sports labor services and so on as characteristics,Liaoning has already formed the sports industry region including some key cities such as Shenyang,Dalian and the eastern coastal cities of Liaoning Province.There are some problems existing---the sports industry layout and the sports product structure is unitary;The market share is low;The intangible asset development and the utilization and the related industrial potential do not have the full display;The market order and the management environment are chaotic;The management system is sole and ossified;The administrative talents are insufficiencies and so on.Combining with various cities economy development condition of Liaoning Province,from the comparison it is believed that only under the condition of non-balanced development the Liaoning sports industry can draw close to the Liaoning Province conditions,and be also suited to the Liaoning sports industry development actual condition and can give play to the economical superiority of various cities and areas in Liaoning Province,The sports industry development disparity enlarging of various cities in the Liaoning Province can be avoided.In the future,The Liaoning sports industry development will have to set up the sports industry management idea ---"all the people fitness,the development and the change, the capital management";adopt the multiplex investment according to the sports market change;establish the perfect organization management structure and the laws and regulations system,make clear about the post responsibility,raise and enhance the professional quality of sports industry administrators and managers in an all-round way.Through adjusting sports industrial structure and the layout,insist in combining such cities as Dalian and Shenyang which has good economical performance and outstanding sports achievements and utilizing "demonstration effect" and "radiation effect" to bloom the other neighbouring cities sports industry,the disparity of sports industry development of various cities and areas is gradually reduced,Finally,the sports industry of Liaoning Province can be likely to develop rapidly and have the relatively balanced healthy development.
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