Research On The Moral Problems And Countermeasures Of Cosumption Of Contemporary University Students

With the reform and opening policy and the development of the market economy, people's material and cultural life have been greatly improved and the consumption level elevates dramatically too.Consumption plays a vital role in Man's society,it takes a more and more important and remarkable role in social economy and cultural life.As a special group of consumers,it's consumptive behaviors,conception and structure will have a great effect on the foundation and development of their view of life,view of value.The contemporary university students' consumptive morality has greatly changed,their current moral situation on consumption makes people gratified and worried too.The thesis regards contemporary university students' morality problems of consumption as the research object.According to the research of contemporary university students' consumptive moral conceptions,consumptive moral behaviors and consumptive structures,it analyses the reasons of contemporary university students' consumptive moral problem.On the basis of that,emphasis is laid on family,school and social responsibilities in cultivating their consumptive morality,to help the university students build the consumptive moral conception and guide it in a right way in order to establish consumptive morality.It is of practical significance to conduct the research on the contemporary university students' consumptive morality.The thesis will conduct the discussion in three parts.The first part:It advances the problem.The thesis begins with the concepts of consumption,consumptive morality,and then it indicates the significance of contemporary university students' consumptive moral education from the personal characters promoting and social sustainable development.The second part:It depicts the present situation of contemporary university students' consumptive morality by the contrast of positive and negative truth.As a whole,the condition of consumption of university students is reasonable,but there still exist a lot of problems, such as,the problems of consumptive moral concept,trendy consumption,blind consumption and face consumption;the problems of consumptive moral behavior,wasteful consumption, the large investment of communication,love and entertainment;the problems of consumptive structure,lack of enduring hardships to the utmost or lack of the thought to serve the people, and so on.And then it analyses the reasons in terms of individual himself,family,school and society.At last,the corresponding consumptive morality is appraised in view of its condition of consumption and its ethical rationality and negative effects are pointed out.This is the important part of the thesis. The third part:It introduces the countermeasures of contemporary university students' consumptive morality.The condition of the contemporary university students' consumptive morality is of vital importance to the future of our nation.The schools of higher education should be aware of the importance of moral education,probe for correspondent methods and measures to strengthen consumptive moral education from standards of system,environments, thoughts and behaviors and carrys on all-dimensional,multistory education of consumptive morality.