The Visual Communication Analysis Of The Olympic Games Posters

The Olympic Games posters are the components which contain the most of elements,spread most wildly and get the benefit most directly in the Olympic visual images.They are of great significance for the improvement of the Olympic Games recognition and the spread of personality of the host country.The graphic design of the Olympic Games posters is an important part of visual communication,and the Olympic Games posters are means of visual communication in themselves.Therefore,this article analyses them from the perspective of visual communication.This paper is divided into four parts.The first one is the introduction,which briefly introduces the research background, research singnificance of the Olympic Games posters and the research status at home and abroad.Chapter 1 summarizes the history and development of the Olympic Games posters.It also analyses their communication characteristics from the perspective of visual communication and static images.Chapter 2 firstly illustrates the main study object,and then separately analyses their visual communication from the angle of vision principle,graphic design style and semiotics.Chapter 3 are the topics and value analysis of visual communication of the Olympic Games posters.The communication topics of the Olympic Games posters have been mentioned in chapter 1,but chapter 1 mainly expresses the development of them,and chapter 3 primarily summarizes the common points of visual communication topics.As Beijing hosted the Olympic Games successfully,there are more and more studies and researches on the Olympic Games in China.However,there are rare special studies of the Olympic Games posters in a long time.This article attempts to make contributions to this field in a rather limited extent.As the main research methods,the content analysis,case analysis and literature review have been adopted in this study,and several tables and pictures have been used to make explanations.The thesis try to define the Olympic Games posters,the Olympic Games emblems and the Olympic Games official posters,and looks forward to solve the conceptual confusion for a long period of time.This paper also makes a detailed analysis of the visual communication content of the Olympic Games posters,and actively searches for the design trends of it,with a hope to provide a certain theoretical basis and guiding significance for China's graphic design practice.