The Present Situation And Countermeasure Research Of The Wushu Market Development In Hunan Province

The Wushu market is the fusing forms of Wushu and the market,this indicated the Wushu no longer are merely one kind of active project, moreover has become an industry which entrust with the responsibility development economy.But as a result of the planned economy system,in our country,most of Wushu activity is under the leadership of Wushu administrative center,carries on the operation according to the administrative plan pattern,above instruction,the place undertaking, layer upon layer requests authorization,the idea of the biggest achievement obtained with the market in the management way has not been set up.The Hunan Province Wushu market from the initial stage of fast rises under national big background,to appear regresses afterwards because Wushu development process could not satisfy the consumer (martial arts amateur) in the Wushu new demand.In the new century,The Hunan Province Wushu market enters into the development track again. This research wants to subdivide the market through the analysis of our province Wushu audience and the consumer behavior characteristic and so on then provides the reference for the determination goal market and the market localization.Bases in the consumer,the Wushu service supplier in the market development and from the angle of view of how the Wushu as a product was understood,attended,and participated by the populace,analyzes the Hunan Province Wushu competition and perform market,the Wushu fitness entertainment market and the Wushu education training the market.Through the present situation diagnosis,promulgated initially the factors which have restricted the Hunan Province Wushu market development:from the thought that is the idea obsolete; Looking from the market operating law that is relative backwardness of the market movement and market management pattern;Looked from product oneself that,is the backwardness of Wushu technology characteristic and fundamental research;Looking from the angle of market intermediary is the news medium one-directional operation and insufficient propaganda dynamic.Through the analysis of the Hunan Province Wushu market development potential,pointed out that,Hunan Province has the vast market resources,the rich human resources,the developed sports media industry,as well as value cognition promoted gradually to the martial arts. The Hunan Province Wushu market development potential is huge。Meanwhile for strengthening the Hunan Province Wushu market development dynamics,developing Wushu market development channel, achieving the Hunan Province Wushu leap frog development goal,the author proposes following countermeasure:renewing idea,enhanceing knew;establishing operational mechanism adapts the socialist market economy;Raising the talented person vigorously in the Wushu; Constructing the omni-directional multi-level media propaganda system, enhanceing the propaganda dynamics;Enhanceing contest rule reform, perfecting athletic competition system.