Essence Of Commercial Fittness Club And Operation Strategy

People start to pay money for their health with social development. In order to change bad lifestyle and improve their health and enjoy their time and enlarge range of their social activities, more and more persons have joined to fitness club to take exercise. And, it became a part of their life to satisfy people's need in modern society. In 1960s, the first fitness club over the world appeared in America. So far, the scale and value of health industry have exceeded the industry of competitive sport game and became the main industry in sport industry.On this condition, people's income become more and more step by step and free time is more and more as our country opens more deeply and economic development. So, lifestyle, consumption concept and conduct of consumption changed. Paying money for health was accepted by more and more people. On 1980s, the first fitness club in our country was born in Shenzhen city. After 20 years development, the industry of fitness club in our country made great progress. Besides domestic fitness clubs' development, oversea fitness clubs have been going to our market. Both the local ones and oversea ones made the competition intensive. In this environment, fitness clubs compete each other through cutting price. This Strategy make some fitness club bankrupt. Now, it is a important time to fitness clubs'development.The essence of industry is a very important factor. The essence of industry is the base that company creates its operation strategies. The company will be farer and farer from the way of success and lose at last without it. Technology, capital and human must not make company successful. Only knowing essence of industry clearly, company can use them right, and go ahead. Technology, capital and human must accord to strategic thought of essence of industry.Literature method and expert interiew was used in this paper. Firstly, this paper discriped some theories about essence of industry。And this paper analyses the industry of commercial fitness club. Then, essence of industry of commercial fittness club was researched At last, this paper took the Nirvana Fittness Club as an example to analyse essence of industry and operation strategies of commercial fittness club. The result of this study was that essence of industry of commercial fittness club is enjoying life and the opration strategy shoud be in accordance with it...