The Research On Current Situations And Countermeasure Of The Commercial Badminton Stadium In Changsha

This thesis makes use of the following scientific research methods such as document data method, logical analytic approach, spot investigation, questionnaire and statistics method to do a systematic research on the current situations and development countermeasure of 58 Commercial Badminton Stadiums in the Changsha City, and investigates 30 managers,60 coaches and 500 consumers. Through analysis of these inquisitions data, the author aims to reveal the profit-making badminton stadium's current situation and existing problems, and propose some countermeasures as it follows:1. The main management form of profit-making badminton stadium in Changsha is private ownership which was run by non-chained management. The telling method contains membership system and charging system. The operation scale is mainly medium size. In the past three years, the number of operating badminton Hall has increased twice. Compared with other provincial capital cities, especially Guangzhou and Shanghai where public badminton develop well, Changsha has lagged behind in the field. The operation benefits of badminton hall are generally good. Regional distribution is rational. There is gap between hardware facilities and standard criteria.2. With junior college or undergraduate education status, the operators of badminton hall lack professional management knowledge, of which 90%did not receive systematic learning or training.3. In the badminton stadium, the ratio of male coach to female coach is three to one, whose age structure is big in the middle and small at both ends. Generally, the coach with low diploma adopt a variety of teaching methods and have high salary (4000-5000 yuan per month) who improve their abilities by self-taught.4. According to my survey, the average expense per consumer per month is 200 to 400 Yuan. Almost 52.6%consumers think that the price is a bit high. In the investigation,398 out of 500 say that they make use of public transport means when they go to the badminton stadium. In choosing stadium, most consumers will consider service quality and supporting facilities of stadium that have various consuming motivation and complex restraining factors in consumptions.5. Management:the managerial system and membership management remain to be perfected. The operation philosophy of managers is not strong. The propaganda of badminton stadium should be enhanced. The quality of coach staff should be improved.There are some operating problems such as:immature market, the lack of related associations, inadequate stadium, gap between supporting facilities and standard criterion, single business content, low degree fo chained-management.6. Countermeasures:This paper propose a series of corresponding countermeasures in management as follows:to perfect the government's managerial system, to work out a series of preferential policies and measures, to adopt the strategy of a multi-management and strengthen management of club members'data, to make good use of mass media to publicize stadium from all its aspects and perspectives, to reinforce the public's sense of fitness ect. In the operating aspects, corresponding countermeasures as follows:to realize network of badminton stadium system, to fully play the badminton association's role, to perfect and strengthen related sports facilities construction and utilization, to improve this single operation mode, to enhance professional training of badminton coaches.In short, this paper make an investigation on the current situation of profit-making badminton stadium in Changsha which aims to promote the development of Changsha sports, consults for the healthy development of Changsha badminton stadium and Hunan sports industry for offering.