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The Research Of Chinese Football Media Image In Newspaper

Posted on:2011-07-31Degree:MasterType:Thesis
Country:ChinaCandidate:F LiuFull Text:PDF
GTID:2167360305472756Subject:Communication
Abstract/Summary:PDF Full Text Request
Football is considered the NO.1 sports game for its wide popularity all over the world. The Chinese sports media also treat the news of football as a crucial part and the popularity of football has really brought them with great return. However, the football media today seems to have fallen into a vicious circle, the lack of cooperation between the press and the football has been resulting in the shrink of the football market in China. Awaking the fans'passion, regaining the fans'confidence is becoming the most important part in the development of China football.The research takes Soccer News as an example to examine how the character of Chinese football media is performed. First, the horizontal analysis is applied here to compare the contents and the pictures used in front pages between Chinese reports and international reports. Then, the research looks into the front pages from 2003 to 2009 chronically, thus a clear view of the development in football reports can be studied. The study shows that:1, Soccer News tends to focus more on Chinese football news rather than international news.2, Soccer News has a different preference in selection of reports between Chinese news and international news, the National team has been paid more attention in internal reports while the league news is more often seen in international reports.3, Soccer News shows different points of view between Chinese football and international football, obviously the number of negative reports about the former is far more above the later.4, The proportion of pictures, comments as well as special-coverage on Chinese football in total is almost same with the proportion of reports on Chinese football. And the style of the picture and comments is close to reports too.5, The style of designing and the arrangements of the pages in Soccer News have been changing during these years. To interpret these phenomena above, the research digs through reasons from including economic, region, administration as well as the gatekeeping of the editors and finally gives some suggestion in solving existing problems.
Keywords/Search Tags:sports news, gatekeeping, contents analysis
PDF Full Text Request
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