Analysis On Sport Presentation Of Olympic Games Through Cross-cultural Communication Perspective

As a worldwide event, the modern Olympic Games have not only the world's sporting event, it is one of the largest cross-cultural communication events, is an ambitious cross-cultural communication platform. It has become generally accepted throughout the world a unique cultural transmission carrier, its increasingly obvious function of cultural transmission, cultural transmission value far more than the game itself. Olympic sport presentation uses a variety of unique cultural symbols will host the country's cultural characteristics displayed perfect, Presented to the world a blend of culture and cultural feast of world civilization,Olympic sport presentation is the culture of communication capabilities to achieve the most direct way. 2008 Beijing Olympic Games is a focus on East-West dialogue and cultural interchange.Work through the sport presentation, the people of Beijing to the world a perfect display of Chinese culture, to achieve the national cultural identity construction and identity. After the Beijing Olympics, more major events will take place in show will be in front of us is a series of sports as the carrier an opportunity to disseminate Chinese culture and challenges, we need to experience precipitation and innovative thinking. This paper attempts to cross-cultural communication from the perspective of research on the Olympic sport presentation to sports competitions for the future of the show provide a useful reference for use.In this paper, literature data, expert interviews, logical analysis, a wide range of inspection cross-cultural communication and sport presentation the premise, first of all, on this paper, a theoretical explanation view:1, the essence of the Olympic cross-cultural communication Communication, 2, spread the Olympic host country is the cultural identity construction and identification process, 3, spread the Olympic Games is a cultural symbol of innovation and integration process; secondly, through a translator to read the Olympic Games official reports and relevant information on the development of Olympic sport presentation process carried out and the development of Olympic sports will be on display is divided into four stages: 1, Olympic sports show bud, 2, Olympic Games, "sport presentation" concept of a formal introduction——1996 Summer Olympic Games in Atlanta; 3, the further development of Olympic sport presentation (1998 Nagano Winter Olympics Games——2002 Salt Lake City Winter Olympics Games), 4, Olympics sport presentation full show (the 2004 Athens Olympics Games——2008 Beijing Olympics Games); Finally, in cross-cultural communication related to the support of theory, of the Beijing Olympics in sport presentation the principles, embody the characteristics of and show how to build a national culture, sports and other aspects of the system as carding and theoretical conclusion drawn on this basis show the Beijing Olympic Games Inspiration: 1, to avoid the cultural homogenization, to achieve the Olympic multi-cultural coexistence, 2, be local culture, construction of cultural identity, 3, combined with the actual, constantly strengthening the cultural symbols of innovation and integration.