Current State Of And Management Strategies For Continuous Interior Materials Of Guangdong Province

Continuous Interior Materials is part of the management system for national newspapers and publications. It serves not only as one of the main channels for transferring and communicating information within an organization, a carrier of the organization's culture, one of the most effective tools for shaping an enterprise' s culture image as well as an effective way to make externally-oriented publicity, establish its image and brand. As practice demonstrates, continuous interior materials has become an increasingly important and supplementary approach for people to obtain information. The paper focuses on the cause and current state of interior materials in Guangdong province. Based on the theories of Organizational Behavior, Organizational Media, Organizational Management and Construction of Enterprises, the paper attempts to make a detailed analysis of the reasons of their existence, their functions and the issues which they are faced with. It also makes a theoretical analysis of the normalized management of the continuous interior materials of publication administrative departments in recent years. It is expected to play an instructing role in practical work.