The Research Of Chinese Newspaper Week

Newweekly is a vigorous media form.In America,the three main newsweekly,Time,NewsWeek,USNews and World Report ,have a history for more than half a century and are very popular with their readers whose circulation far exceeds one million,so they have entered the stage of mature development.However,in China,the modern newsweekly has just begun,and its development space is very wide.The essay elaborates on the development survey of modern newsweekly in China ,their editorial practices and content plan;then it supplies some practical policies for the development of newsweekly through comparing the Chinese and foreign newspaper weeks.It is divided into five parts:The first chapteri analyse the media form's characters of newsweekly under the defmition,review the history of their development in China,and move on to interpret the deep reason why Chinese newsweekly spring up again.Chapter II deals with the communication status quo of newsweeky,which includes the specific circumstances of communication,the audience composition of different newsweekly and their common content.In chapter III,I argue the competition among the newsweekly.This part chooses several famous weeks as the samples to present the approximate features of our newsweekly,through comparing their idea of launching journals,the location of journals,the art of planning and the forms.In chapter IV,I first compare the differences of Chinese and foreign operation system on three aspects:the ownership of media,the capital size and the development of globalization.Then I introduce the business...