The Construction Of Mainstream Cultural Value System In Family Ethics TV

Family-ethics teleplay in China was born in the1999s, which refers to theteleplays with realistic themes considering daily life of ordinary people, romanticentanglement between family members and their choice of values as the performancecontent.On account that Chinese traditional culture in essence is a kind of ethical culture,family-ethics teleplay has a close relationship with Chinese traditional culture. Fromthe cultural dimension of family-ethics teleplay in china, this paper makes a deepanalysis:Firstly, this paper analyzes the social origin of the rise of family-ethics teleplayand its cultural changes, conceptual changes of Chinese traditional culture as well asaesthetic changes of audiences. Furthermore, relationship and communicationbetween dominant culture and family-ethics teleplay are explicit clearly from thebeginning to be prosperous and then to be mature.Secondly, the paper analyzes the cultural connotation of family-ethics teleplayand explores its validation to the value of dominant culture. This paper develops thediscussion from the aspects of “family” in family-ethics teleplay and ethic relations tostudy how family-ethics teleplay realizes the communication and identity fromdominant culture through moral essential factors.Moreover, this paper explores the ethic deficiency of family-ethics teleplay. Asone typical case, family-ethics teleplay is a representative of culture type of publicawareness, but the values conveyed by mainstream media in every country alwayskeeps obvious or invisible identity with the country’s dominant culture. Therefore inthe process of crashes, mergence and effective integration between mass culture anddominant culture, family-ethics teleplay must have contributions and defects to theresearch of ethical values. The study is aimed at clarifying the defects, establishingright ethical values and carrying forward society’s dominant values and spirits inChina.Finally, definite feasibility strategies and methods are concluded to achieve thereasonable construction of family-ethics teleplay to values of dominant culture.