A Study On The Creative Features And Dissemination Value Of Urban Image

Increasingly in-deepth reform and economic development to promote the process ofurbanization. Thirst for talents and resources, intensify the relationship between complicated, in order tobetter promote its geographical advantages and urban comprehensive image, many big cities in ourcountry started to explore the road of the establishment of city brand and marketing. And the emergenceof city propaganda, can undoubtedly became the major cities in the strong rely on road faster and further.Announcements of the city with its unique comprehensive propaganda effect, not only can theconnotation of a city outside aggregates show incisively and vividly, also can promote the image of thecity, city brand, internally to improve the government’s satisfaction, form citizen cultural identity, topromote the harmonious development of society.Based on the creation characteristics of city image promotion and dissemination of value for thestudy of the core, to its definition, classification, function, evolution and development, and many otheraspects to review and summarize, the omni-directional discusses the city image promotion, all men aremortal. At the same time, by a large number of representative city propaganda, combined with the statusquo of the development of the city image promotion, puts forward the present its a series of problems inthe process of creation and the solutions to solve these problems. Again from the Angle ofcommunication and marketing mode of transmission, transmission characteristics of city imagepromotion and communication strategy several aspects has carried on the summary and summarized,and its promotion and propaganda in the city of spreading value and confirm, as well as to how to betterplay its brand promotion in the city made a thorough research on the spread of value. Also for the futurecity promotion, how to through the superior make better reflect the value of the publicity of the city toprovide effective theory basis.