The Construction Of Visual Design In Brand Promotion

In the countries having advancing exhibiting industry, the researches in exhibition design have already made some progress. Especially in the researches in brand name promotion area, the researches already obtained some pretty seasoned results, and received some effective experience. For examples, the brand name presentation in World Exposition, and the competition and promotion of the brand name in all kinds of the large annual exhibitions. All the researches have be done on these brand names focus on different promotion area, the exhibition designs for all these different brand name will made the planning solution which solving the issues more alternatively and completely in higher demand. Also the researches in this area are still in its early stage in our country. The biggest problem is that we don’t have a scientific system forbrand name promotion and development, in which we cannot effectively to systemically analysis the scopes, returns in the exhibition industry. The proposes of the researches in this paper try to provide some theoretical instructions on the usages of the brand name images in the exhibiting presentation construction, solve the issue where brand name images and exhibiting presentation not matching each other, make the exhibiting presentation for the brand name more effectively, meanwhile give some predictions on the future trends in the designation of the exhibiting presentation and brand name images. In this paper I will try to solve the above questions from the angle of the visual effects and brand name promotion.This paper is researching in the progress of the brand name promotion, using the exhibition visual design as a platform, from the physical environment and cultural environment sides to handle the visual elements in the construction of the brand name promotion.In this paper, I will focus on the contents about the brand name promotion and exhibition visual designation, give the explanations on how this two elements work on mutual effects, priority presentations and key element expressions. Through the constructing methods in the physical environment, like the combination of the usages of2-D,3-D constructions, multimedia technologies, achieve a better construction in physical environment. Meanwhile, through the construction methods and enhancements in cultural environment make better usages of exhibition visual designation in brand name promotion.With the examples of the classic brand names, and the real cases of the exhibition visual designation in brand name promotion, explains exhibiting presentation is a presenting method in brand name promotion, creating the brand name promoting ideas in exhibition system, forming a3-d thinking and planning model, and the importance of the visual elements in the design to presenting the development of the brand name in the exhibiting presentation. Also give the prediction of the importance of the cultural construction and the usages of the environment friendly materials in the future designation.