Cultural Interpretation Of "Little Freshness" Style

In recent years，a unique kind of fresh and artistic lifestyle is prevailing from campusesto society and Webciety，which has aroused social and academia’s concern. It has been stucka label as “The small fresh”.“The small fresh”can mean A group of people who havesome specialbehaviors, or a particular aesthetic style. This thesisstarts from the understanding of its naming,teasesthe lifestyle form of the community, grasps the style features.Then, regard this culturephenomenon as a “gianttext” to analyze from its aesthetic style to the culturalthinkinggradually.In this paper, we willrefer to subculture and after-subculture theory toexplore the individual demands of “The small fresh” crowd, and will take the phenomenon ofpopularity of the “The small fresh” as a social symptoms to explore the cultural crisis ofmodern society by contemporary aesthetics theory and Social theory at last.