| The main means of transmission of information is the human language, writing, from starving babies to the elderly quips, we study its life in the art of learning to speak, then the language of art is-Rhetoric. Rhetoric means modifying text, words, using a variety of expression, so that language is even more accurate, vivid and distinct and powerful. With the continuous development of science and technology, the image appears to break the dominance of language, which is so unlike the language has many limitations, it regardless of race, regardless of region, need to learn that people can grasp from the image information, and even human eye can’t see. Photography as a kind of performance language, which is a photograph of the media, then how to make a picture attractive to the eye, able to clearly express the photographer’s ideas and themes, can make photos full of beauty, also needs some means of expression to achieve, then these means of expression, we can be summarized as rhetoric photographic language.Make pictures easier with each passing day, press the shutter to generate an image, a picture emerged of science and technology. However, this picture can only be called only photographs, it lacks beauty, no expression, can’t lead to the viewer’s emotional resonance. So, how to make a picture in the form of aesthetic principles, people have a feeling of beauty, we need to use rhetorical language of photography to give it uniqueness, expressing photographs by simply beyond our usual recording images.Through the discussion of literary rhetoric sparked exploration of photography’s rhetoric, is divided into three parts to analyze:firstly describes the concept of literary rhetoric; Reflections on Photography rhetoric triggered by the concept of literature and rhetoric, the language of photography Rhetoric was rhetoric to define the concept and meaning of photographic language; and finally focuses on how photography is to use language to express the theme of rhetoric. |
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