The Enlightenment Of Confucian Aesthetic Thoughts On Chinese Modern Packaging Design

Confucian Thoughts as the historical treasures of Chinese ancient thoughts, whichattracted lot researchers to do research for its rich philosophy and compatibility. Now,design of China is growing by leaps and bounds, it means that relevant design theoryshould be found to support design practice and a design road full of Chinesecharacteristics will be built; in this way, Confucian culture provide us with possibility. Atthe core position of Chinese traditional culture, the ideological connotation ofConfucianism Aesthetics is very rich and profound.“The unity of beauty and goodness”,“beauty of neutrality” and “heaven-human being in step” is the soul of ConfucianismAesthetics. At current time, there are some problems and puzzles exploded in thepackage design of China, which is developing increasingly. For the implication ofConfucianism Aesthetics, the thesis answers the questions:“perfection” indicates theunity of package design content and form;“beauty of neutrality” and “harmonious butdifferent” indicates how to develop artistic characteristics;“Emergence, Observation,Mass-reflection and Complaint” indicates package design should be full of connotation;“heaven-human being in step” indicates the ecological ethics of package; and elegant andrefined in manner indicates designers should have profound inner cultivation.Confucianism Aesthetics provides the sustainable development of package design withnew thoughts and the authors proposes concrete solutions with the basis of the thoughts.