Research On The Operation Of Xiangxian Market In

This article, regarding Tianjin crosstalk market as the object of the research, isdivided into four parts. In the first section, according to analyze the Tianjin crosstalkrepertory management, we have come to the conclusion that the generalcharacteristics of Tianjin crosstalk embodies three characteristics of inheritance“original” classical tradition, emphasis on “grassroots” cultural entertainment andclosely related the authenticity of “live”. In the second section, according to theanalysis of Tianjin crosstalk marketing management, represented by “Famous TeaHouse”, we successfully identify a tourism culture combined with a crosstalk culturemarketing strategy which is improving the development of crosstalk in Tianjin market.In the third section, through the analysis of human resource management, we knowthat Tianjin crosstalk market has a large number of performance groups and threegenerations of famous crosstalk comedians. And regarding the developmentbottleneck and countermeasures of Tianjin crosstalk market as the end of this article,we propose several thoughts and suggestions for the problems of fares, resources,creation about crosstalk, such as creating crosstalk brand and crosstalk chain business,improving the crosstalk performance environment and the collection of the works,improving the comprehensive quality of crosstalk comedians, strengthening thecrosstalk market potential development, diverse media culture management, raisingawareness of the copyright of crosstalk, building the chain of crosstalk derivatives.