| The Olympic Games is now the world’s largest sports games, each session of the Olympic Games will have athletes from different countries in the world. Due to language barriers to communication, the design of the visual image of the Olympic Games is particularly important. Olympic sports icon is a crucial part of the visual image of the Olympic Games, its characteristic is concise and straightforward color contrast, modelling is accurate, vivid and used in different parts of the Olympic stadium. Olympic sports icon has a strong function, is one of the most basic recognition, it needs to cross the language barrier, only want to convey the viewer through the performance of image information, a clear expression of the characteristics of various sports and venues, guide the athletes to find the correct field.This article tried from the function of the Olympic Games sports ICONS, development process, artistic style, form, etc., the essence of the comprehensive analysis of its characteristics. From it in a different era. Seeking in the different national culture under the background of the artistic features of the Olympic Games sports icon is displayed; Olympic sports icon design form diversification, including a simplified technique such as symbolization, geometry, and through typical examples to illustrate the technique of expression in the design of sports icon is how to use.Finally, through the analysis of previous Olympic Games sports icon design gimmick, looking to the future development trend of the sports ICONS, make Olympic sports icon better highlight the national culture and era culture, and driven by the rapid development of multimedia digital art more diversified development, at the same time, the designer should not forget the design idea of sustainable development, make the development of the Olympic Games sports ICONS more breakthrough. |
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