A Study On The Cultural Creation Of Sochi 's Winter Olympic Games

Owing to the rapid development of creative industries, science and technology, the cultural connotations of Winter Olympics have transformed from the traditional culture display into the trend of expressing the cultural creativity. In addition to the wonderful competition, cultural creativity also became the excitement part. This is reflected in the design of the cultural aspects like venues, medals, mascots etc; Behavior cultural development with the opening and closing ceremonies as well as a variety of Olympic cultural and art activities; In service cultural aspects, such as the innovation management system; And mentality culture such as idea, spirit and concept of creativity. Since the Turin Winter Olympics, the future Olympic competition is going to be taken place in the cultural creativity field. Therefore, we should fully tap the developing potential of cultural creative in sports industry. As for biding and holding the winter Olympics, we should concentrate on the innovation of the traditional culture, the blend of Chinese and western culture, the characteristics of winter sports cultural connotation as well as the development of science and technology.This paper mainly relies on the literature material law, expert interview and comparative research method. After the theoretical research of the cultural creativity of Sochi, get the following conclusions: the formation of Sochi cultural creativity is because of the economic development, the progress of science and technology, cultural exchanges and the combined action of political maturity. And it represents itself by the state of matter culture, system culture, behavior culture and mentality culture. Based on the summary and evaluation of Sochi cultural creativity, we get cultural creative inspiration for our country’s bid hosting the winter games. It’s the first time to study the cultural creativity, so it will enrich the theory of winter Olympic research system. In addition, the research in Sochi, will lead the trend of winter Olympics cultural creativity and innovation. Moreover, we hope the paper would be extensively used for sports science, sociology and culture research in the future.