Research On The Effect Of Festival Activities On The Development Of Cultural Industry

Jade carving industry as an important branch of handicraft industry, has a long cultural history. In the process of industrialization under the background of rapid development, jade carving art and technology have been greatly improved, the main causes include economic value drivers. In recent years, nanyang jade culture industry showing strong momentum of development, and successfully play the role of the driving the development of local economy, nanyang also became the largest jade carving products production base in the country. So, in addition to the traditional factors including nanyang region has the jade ore resources, jade carving technology talented person, such as conditions, including direct factors section is platform promotion and promotion.Nanyang jade carving section, this section will be activities in nanyang jade carving is the process of the development of cultural industry a powerful propeller. Will through the annual festival activities, making the display, comparison, sales, investment promotion and capital introduction, cultural event as one of the large-scale integrated cultural event. By creating characteristic section will platform to expand influence the spread of, improve quality, brand and culture development of industry of nanyang jade culture is indeed effective weapons. Nanyang jade carving festival this cultural event, nanyang region one thousand years long history of the formation of the unique jade culture show friends of all the elements at the same time to expand the influence of the nanyang jade culture industry to promote the industrial development, realize the nanyang jade carving from resources technical advantage to the transformation of the economic and cultural advantages.The article main body is divided into four parts: the first part of introduction, discusses the selected topic background, research from nanyang jade carving section research, the characteristics of two aspects of the cultural industry research has made the analysis and summary about the present situation of topic selection, and the nanyang related concepts, such as economy, culture and jade carving industry. Comb nanyang jade carving festival calendar year development at the same time, to extract the advantage theory as the theoretical basis, that character is to maintain vitality the root cause of cultural industry, is one of the biggest benefits of the development of nanyang jade carving industry.The second part introduces the general situation of the development of nanyang jade carving festival. Nanyang is the "Chinese jade carving of the township\", jade carving industry output value over one hundred billion yuan, is a pillar industry of promoting local economic development characteristics. Including the annual nanyang jade carving festival in the process of jade culture industry development has played a huge role in promoting. This part of the city development overview including nanyang jade carving festival of two phases: 1993-2001(ascending) nanyang jade carving festival and 2002- nanyang jade carving festival today.The third part discusses the nanyang jade carving industry development present situation analysis and summary, and the current situation, problems and Suggestions on the development of jade carving industry, in the hope of the regional characteristics of the development of culture and jade carving industry development to provide reference and reference. Nanyang jade carving industry further development and puts forward relevant Suggestions, such as the main body diffusion through quality expanding regional limitation, ascension day affect, expand product sales channels, transmission characteristic culture and so on. Nanyang is analyzed to further promote the prosperous development of jade carving industry should be enriched the contents of the jade carving will successively, strengthen personnel training, enlarging section will affect and other measures.This section will be the fourth part discusses jade carving festival the specific role of the local jade carving industry development. Nanyang jade with jade resources, culture, traditional cut jade and technical personnel, sales market development advantage. But with the rapid development of the jade culture industry in the new period, the most close the nanyang jade carving festival to promote and propaganda. This part summarizes the nanyang jade carving section concrete ACTS on the jade carving industry a few songs, and aimed at these aspects of improvement and progress problems and put forward the relevant Suggestions. Want to put forward Suggestions to the perfection and development of jade carving festival has a little effect, the final performance on promoting development and prosperity of nanyang jade culture industry.Seen in the process of field research, the visit to read many, often borrow dongpo poem: "ephemera to heaven and earth, and are one of the sea corn." Sigh to picture alone is insufficient to peep. And collection of data under time nervous, too, will have its gaps; View the formation and summary of revelation is only, improper bias is inevitable; Knowledge shallow horizon mediocre, found the problem or matter is clear. But for knowledge search for the heart of the stupid don’t change, and the proposed luckily not void if stated, have a little one which is beneficial to promote the development of nanyang jade culture industry, is a great blessing.