Research On Value Evaluation Of Creative Product

With the arrival of the era of globalization and knowledge economy, in the continuous development of science and technology today, in the competition in overall national strength is strengthened and the global integration pattern formation mainly rely on is the development of knowledge economy, cultural and creative enterprises due to the high technical content and additional high value, high return characteristics and become the first pillar of the knowledge economy, in the transformation of industrial layout adjustment of national economic development, promote the strategic adjustment of the economic structure, growth mode. This thesis is in the current research at home and abroad based on the analysis the characters of the value of creative products: creative products with multi dimension value system, dual property right characteristic, dynamic and uncertainty, value diversity, summed up the market value of the creative products realize after from idea to product and then to the development of property rights system of value-added process. From two aspects of static value and dynamic value, the value composition of creative products and the way to realize the market value of creative products are deeply analyzed. On the basis of the application of the basic method of asset evaluation, the model of the value evaluation of creative products is constructed based on the value characteristics and the value of the product.