Research On The Development Of Catering Advertisement In Media Fusion

Media is the carrier of print ads, in our social interaction, will depend on different media to obtain information, in the present higher requirements to the standard of living of social environment, the people in spiritual desire will increase. An innovative way of spreading gradually replaced the previous media transmission. Since the new century depend on, because the electronic information and the popularization of network technology more and more high, media convergence and step by step, which poses challenges to the development of traditional media. In the restaurant industry prosperous development today, how old media can continue to serve food and beverage advertising, all is the need to solve the problem. With the media development, food and beverage advertising form is changed accordingly. Hawking, traced back to ancient shouted to print later spread, to the electronic screen period of transition, food and beverage advertising forms are transformed into a variety of media coexist, the spread of a variety of media convergence. This article to the analysis of the problem is this development situation in the international media fusion, with a direct link of the development of food and beverage advertising forms of practice and theory study of two related meaning. From the point of practical significance, will break through the traditional concept, in food and beverage advertising expression and practical communication effect than traditional media advertising will be improved. Media integration will traditional food and beverage advertising audience level refinement, in today’s new media unprecedented development, interaction between the audience more apparent, audience goal becomes clear, embodies the media convergence condition and advertising audience is more personalized features, to strengthen the effect of the visual sense, at the same time to strengthen the food industry of considerable benefits. On the premise of media convergence, brought more for the development of new food and beverage advertising creative space, to strengthen the ability of creative performance also let all advertising information content comprehensive as possible. Multiple media compatibility will be food and beverage advertising performance to further improve ductility and concreteness. New era from the point of theoretical analysis, food and beverage advertising expression under the promotion of the new media, advertising visual sense effect is improved, the new media era of food and beverage advertising design and media contact strengthened further, more in line with the need of society and the audience demand, will be effective advertising values to ascend, this research will be food and beverage advertising on the future development road of the unity of design and originality and actual effect has positive significance. This paper first Outlines the fusion of the concept of media, and from the traditional to the contemporary development of new media, and analyze the media fusion status and the development trend of media convergence. On the basis of the analysis of the phenomenon of food and beverage advertising development and research the influence of visual form of expression, the final analysis based on the medium fusion food advertising visual representation of the future development trend. In the last chapter is the instance analysis, thesis analysis under the background of media convergence KFC advertising on the development of the research.