Research On Alcohol Advertisement Language

The domestic linguistic research is still in a very primitive stage, few scholars have conducted a comprehensive study of the language of alcohol advertising. The from the perspective of linguistics in pronunciation, vocabulary, grammar, rhetoric, etc., combined with the formation of alcohol advertising language of the history, culture, society, audience psychology of reasons, on alcohol advertising language is studied.This paper is divided into 6 parts:1.The introduction. This part mainly introduces the research situation of advertising language in China and the research situation of liquor advertising, the significance and innovation of this paper, the research object and research methods.2. Alcohol advertising language overview. This part mainly summarizes the connotation of advertising language and wine advertising language and composition, the theoretical basis for the following description of the characteristics of liquor advertising language.3.Alcohol advertising language voice analysis. This part analyzes the speech situation liquor advertising language from three aspects of rhyme, tone, syllable.4. Analysis of alcohol advertising language vocabulary. This part, mainly from the number of words used, commendatory adjective, highlights the adverbs used three aspects to carry on the elaboration. Which characteristics of the number of words mainly from two aspects to elaborate; commendatory analysis is to analyze the new, good, beautiful, beautiful words words mainly use adjectives; and highlighted the use of adverbs mainly is carries on the analysis from the two angles of degree adverbs and adverbs of scope.5.Analysis of alcohol advertising language. This part mainly analyzes the grammatical features of liquor advertising language from the sentence, sentence, sentence three. Sentence patterns, divided into two sentences, sentence to carry on the elaboration on alcohol advertising language sentence, respectively from the declarative sentence, interrogative sentence, imperative sentence, exclamation sentence four sentence to carry on the elaboration; sentence alcohol advertising the main tendency to use short sentences, the sentence and spoken sentence;.6.Analysis of alcohol advertising language rhetoric. This part selected metaphor, antithesis, parallelism of three commonly used figures of speech, rhetorical features of advertising language in wine were analyzed.7.Analysis of the causes of the formation of alcohol advertising language. This part mainly from the festival culture, the traditional morals, the historical custom, the health preserving enjoyment, the region nationality and so on to explore the alcohol advertising language formation reason.