On The Legal Responsibility Of Star Advertisement

Since the nineteen ninties china celebrity endorsements, advertising stars arefavorde by advertisers and is no lack of the market. Star endorsement has beacome thepreferred way to product promotion.However good times do not last longer,questionsalso coming,such as poor quality,consumer fraud and caused the bad social effect,Thisis the reality of the social background of the thesis.Legal liability of celebrities engaging in false advertising is caused by a weaklink in our advertising legislation, with the prosperity of business in recent years, thenegative news that has been valued by the consumers, the false advertisingendorsements appear particularly outstanding, star speak with advertising operators,production enterprise legal person is often as a common the defendant in the case. Butoften the consumer because of lack of legal support corresponding to the lost, how cansuch a result is benefit to maintain fair market economic order.Star endorsement false advertising liability is not perfect, legislative oversight,judicial lack of legal support as well as the law enforcement is weak situation of legalenvironment of. Both theorists and practitioners are aware of the seriousness of thesocial problems, and make a certain degree of research. But still exist manydifferences, such as the legal liability of star spokesmen, how to establish the correctrule principle. So the research in this field is of realistic significance.the same time theforeign market economy development earlier, more developed legal regulation ofadvertising, a comprehensive system for celebrities engaging in false advertisingliability in this field, is worthy of study and reference.In this paper, starting from false advertising celebrity endorsements, from thedefinition of false advertising. Classification features were cut, analyze the legal statusof the star in this behavior and the reason for false advertising agency, falseadvertising and celebrity endorsements should be a responsibility depth; while alsodiscusses the country’s legislative and judicial celebrity endorsements condition; alsodraws foreign laws and regulations; Finally false celebrity endorsements for theImprovement of legal regulation put forward their views and suggestions operability.