The Study Of The Nature Of Preview And Close To The Masses Of Economic Reports In The Economic Crisis Background

In April 2007, the New York Stock Exchange deleted the share of New Century Financial Corporation. This indicated that, the financial crisis caused by sub-prime mortgage crisis began in the United States. Some scholars have divided the financial crisis into three stages, when they addressed the sub-prime mortgage crisis. From the June 2009, it be named post-crisis phase. Now we have been in the post-crisis era. In this background, we still can not relax,. The international economical situation remains complicated. It is a developed stage of the economic crisis. We have not completely overcome the economic crisis. When the sub-prime mortgage crisis occurred in 2007, the audience even the government felt unprepared. With the responsibility of monitoring and early warning , the media was widely questioned that it did not give timely—warning to cause government attach great importance, despite the media did a detailed follow-up reports . In predicting this crisis, the media was not on his duty but collective aphasia. This alerted that while the media reports news about economic with forward-looking style ,he should be circulated closer to the economy itself.In the background of the post economic crisis, most reports just cover the economic facts but not to predict .It shows that the media is short of chance of attaching to the readers. This may result in the audience lack of the guidance from Mass media when they are making decisions . Therefore this paper suggests that in the new stage of economic crisis, the Mass media is urgent to attach the audience ,and predict the economic developing–trend . This is also based on the analysis of a large number of typical cases. We hope that we can say what the audience want to say. At the same time, we can predict what is going to happen to meet the greater demand of the audience. The paper also indicates that the predictability of economic reports should fully reflect the proximate relationship with the audience .Thus expanding of the forward-looking economic reports is larger. It is an innovation. Finally, to further clarify forward-looking economic reports and the reports reflecting the fact of the audience's life link and mutually reinforce.