Analysis Of Operation & Management Of Privately-owned TV Institutes In China

Since the 90's of last century, in order to fulfill the need of Market Economy, Chinese TV industry gradually introduced some market-oriented management mechanisms under the guide of the planned structure. The whole industry was forced to suffer a rectification, and a series of great actions were practiced under the power of national administration. With these opportunities, the privately-owned TV producing organizations are coming on the stage of China media market, fully showed-off all aspects they could under the current rules. The majority of these are programs publishing companies in the form of advertising agents or the companies with a advertising background, or other local programs producing, distributing companies. These privately-owned TV programs producing organizations take part in the media market by ways of self-owned business, jointed ventures, entrusted enterprises, and corporate companies. This paper will discuss these privately-owned TV programs producing organizations, analyzing and studying the current investment situation of privately-owned TV media in our country. First, beginning with the market environment of our national privately-owned investment, this paper analyses the environment of audience markets, content markets, advertising markets and capital markets, and determine the market structure characteristics and competition competence. Second, this paper describes the broadcasting & television policy and its impact on the privately-owned media investment. Finally, this paper based its end point on the investment of privately-owned television. Beginning with the researching on the investors of privately-owned TV programs, this paper studies the competition situation, operating modes and main modes of earnings . It is estimated that by year 2005, the magnitude of Chinese culture industry will arrive at $550 billions, which means that a promising media market return. This paper contemplates the privately-owned TV media market from multiple angles, is to present a scientific, rational analysis before this high profit.