| TV-prose was born accompanied with the light halo of literature. However, the light halo can only illuminate her childhood, the nineties of twentieth century. The modern pace of life gives birth to lots of entertainment programs. The cultural of television was not thrived with the development of television industry. On the contrary, more and more television culture programs went down to a low-grade status. Thus,the research of TV-prose's aesthetic and value in this background becomes important and significant.This paper will use the study method of qualitative analysis and case studies. With the combination use of aesthetic, literature, culture, sociology, communication, and many other theories to the literature analysis, on the basement of literature analysis and specific content analysis, combined with the results of the analysis of the existed summary and the interview of related experts and scholars I finish writing the paper.This paper includes the following respects:First, on the basement of clearing the emergence and development of the TV-prose, I collated lots of information and books, summarized and analyzed the documents and then gave a definition to the TV-prose, summarized the survival and development status of the TV-prose, and then contributed to further analysis to the spread of its concept.Second, this paper analyzed the aesthetic characteristics of TV- prose on the body of television and essays. On the one hand, from the prose's features as the starting point to analyze its aesthetic characteristics of the impact to television; on the other hand, I analyzed the impact of TV's aesthetic characteristics on TV-prose.Third, this paper commented the value and significance of TV-prose from the angle of people and community. The value of TV-prose to the people lies in making the expression of the author's emotion more popular and giving the audiences spiritual sense of belonging. TV-prose's value to the society lies in developing and expanding the excellent part of traditional culture and taking notes of the times; at the same time TV-prose resists the tendency of the copy culture in post-modern industry; TV-prose sticks to her own quality in the culture flood and plays an important part in the construction of harmonious society.Fourth, communication idea and tactics are proposed to promote TV-prose's development on the basement of analyzing its current situation and value. These include showing a clear program positioning, showing humanistic care; carrying out brand strategy, building superior column; carrying forward the traditional culture, and highlight the characteristics of the times; increasing the loyalty of the target audience and attracting the attention of potential audiences; improving the dissemination of strategies to promote the propagation effect, and so on.The paper aims at scanning TV-prose's aesthetics characteristics and her value and significance in the flighty and rash modern society, revealing ways for its further development in order to make an effect to lift TV-prose's culture savor and improve TV-prose's survival state. Innovations of this paper lie in these aspects: First, the visual angle of this paper is new. TV and prose are taken as the body to analyze TV-prose's aesthetic characteristics and scan TV-prose in the angle of TV and prose's interaction. Second, on macroscopic view, the integrating of various theory applied in this paper is also an advantage. literature, sociology ,communication and culture are synthetically used to analyze the aesthetic characteristics,value and significance of the TV-prose. Communication thesis plays an important part through the whole study process. Third, on microcosmic view, many concrete theory and tactics used in the analyze and research put forward in the paper are novel: long tail theory's applying in TV-prose's development , TV-prose's development in production chain , TV-prose's layered development and so on. Those are all innovations of this paper. |
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