| In this paper, closely related to the various aspects of packaging design andconsumer psychology knowledge, emphasize the moderation principle of liquorpackaging design. Follow the liquor of each link in the product design and developmentprocess and the fusion, in liquor packaging design target as the main line of themoderate liquor packaging design step by step is introduced and analyzed. Expoundsthe consumer attitude towards life and the necessity of the moderate social conceptssuch as liquor packaging design content, combined with market sales of liquorpackaging design example of cooperation between colleges, this paper mainlyintroduces the types of moderately white wine packaging design, component andtechnique of expression. Enable readers to understand systematically the basic theory ofliquor packaging creation, from the rationality and sensibility to effectiveness analysisof moderately liquor packaging design, in order to the needs of the development ofmodern liquor industry has the certain enlightenment function. |