Study On The Pleasant Design Of Chinese Take-Out Food Packaging

With the development of our social economy and the accelerated paceof city life, the Chinese take-out food stands out from the fiercecompetition of foodservice industry for its convenience and rapidity andbecome an essential part of urban people’s life. The Chinese take-out foodprovides convenience for people’s life and is very popular for its uniquemarketing mode. At present, the Chinese take-out food has developedrapidly and has faced many problems. The Chinese take-out foodpackaging leads to white pollution and destroy the city environment, whichcauses the concern of consumers and hinders the rapid development of theChinese take-out food. Therefore, advocating a way to design pleasant theChinese take-out food packaging can not only bring more convenience topeople’s life, but it is also more accord with the requirement of ecologicaldevelopment from the perspectives of long-term development of humansociety and low carbon green design.In this paper, from the viewpoint of design art, the present the Chinesetake-out food packaging designs were studied through researchingliterature, comparative analysis, practical investigation, case andcomprehensive research. On the basis of related research status about theChinese take-out food packaging design, the necessity and feasibility ofpleasant packaging design were explored from various aspects includingusing characteristic, connotation, extension and ecological environmentalprotection.Through the instance analysis on the domestic and foreign the Chinesetake-out food packaging, pleasant packaging was design raised andexplored from the many aspects such as materials, graphics color, function,and so on. The development prospect about pleasant packaging design wasalso discussed. Not only can a pleasant packaging design create economicvalue, but it can also improve the quality of urban environment and urbancultural life.