Clothing Brand Design Strategy - Build On The Clothing Brand Culture

Establishing the cultural intension of fashion brands is a newproblem, which has being researched by some experts. However, thesystematic and intensive study has not been formed.On the basis of thes situation, the article expounds the reality andoperation methods in order to pose some personal ideas and arousemore extensive and intensive study.This article insists of three parts. In the first one, throughanalyzing the cultural situation in our garments industry, it points outachievements and disadvanages, and the necessary of thisstudy .Secondly, it gives some operation methods. Beginning withexplaining Fashion Brands and Cultural Intension,it analyzes theculforal field and concert contents about the cultural intension. Afterthen, illustrating some examples of domestic and abroad brands, ittells us that how to analyze psychological demands of customers, andhow to permeate and express the iniension. In the last part, the articleposes the realistic problems, and put forward several practical ideas inorder to take a guidance role in our garments industry.