Thought On China's Domestic Public Relations Research Status

Public relation was brought to our mainland since 1980s. On the threshold of new era, after the promotion of a series of public affairs and events, it develops at a rapid speed. Under the booming on the surface, how does fundamental research of PR goes? This essay puts emphasis on the academic situations of domestic research on PR.The article takes domestic essays on PR between 1999 to 2009 as research objects., the sample amounts to 896 essays acquired from database of Chinese Academic Journal Web ,whose articles are mostly comes from academic journals and journals of journalism & communication. It is based on the research framework of western correspondent investigation, using both qualitative and quantitative methods, analyzing problems by EXCEL and SPSS, in order to depict the picture of total situations about our domestic research on PR.Meanwhile ,we attempt to make a comparison between our datum and Prof. Chen xianhong's findings, aiming to describe the development route of PR and it's existing problems as well as grasping the essence of the total research on theories of PR.Through our findings, it shows three conclusions: 1.In spite of several decades'development, the level of our domestic research on PR increases rapidly, however, it still can't be of large scale and dimension, unified theoretical system has not been established yet. 2.Journals on PR are scraggly irregular and in lack of concentrated publishing, framework of disciplinary and normative research has not been set up. 3.Scholars of PR do make great contributions to the course of it. Finally, this paper puts forward the future direction and recommendations on public relations theory.