| News coverage is associated with health policy enforcement, but studies have yet to assess the indirect effects of news coverage generated by a health promotion campaign. The Smoke-free Shanghai (SFS), a bylaw smoke-free advocacy campaign launched in 2008, provides the opportunity to examine the effects of program-related newspaper coverage on Shanghai Smoke-control regulation which issued in 2010. Articles were collected from Shanghai daily newspapers from 2008 to 2010, content analyzed to identify the prevalence of topic-specific coverage, and merged by Shanghai Public Opinion on Tobacco Control Regulation Support Survey which conducted in 2008 and 2010, as well as the policy decision process of Shanghai People's Congress. Trend comparisons and logistic regression models show that SFS newspaper coverage contributed to observed increase in supporting smoke-control regulation of Shanghai. |
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