The Dramatic Light On The Value Of Commercial Display

Trade exhibit is a visual representation through image,color and space, conveying the meaningful of commodity on show, while Drama light is the way to sculpt and bright the stage performance by controlling the light equipment, for its color ,location, shadow to cooperate with actors completing the whole drama story .With the rapid development of China's economy, Trade exhibit, a prosperous enterprise, got a speed development too. But change with each passing day, traditional way of Trade exhibit cannot meet the new needs .Bring Drama light into Trade exhibit is responsive but revolutionary, will improve Trade exhibit representation in image, color and space, more clearly and correctly to convey the meaningful of commodity. Convert a constant Trade exhibit into a new dynamic one by using light.The article includes four parts. Chapter one is about difference definitions between Drama light and Trade exhibit. Then make a brief introduction for using light in Trade exhibit nowadays. Chapter Two is introducing three functions as space construction, image creation and narrativity of Drama light .Then expound how to use it in Trade exhibit. Chapter Three is discussing the expand value for bringing Drama light into Trade exhibit, focus on its environment significance and development of light. The Conclusion part exposit the Drama light value for Trade exhibit at macro–level, especially Drama light thinking principle using in Trade exhibit.