Green Consumption, Ecological Ethics

Green consumption is a new cosmopolitan consumption tide rising in the 1990s. It's base on the profound aspect review of consumption which is not ecotypic in the modern industrial society, and which is founded on the virulent increase and in the cost of huge waste and destroies. It leads to and accelerates resource exhaustion and environmental declination. Man is plunged into serious ecological crisis. So we can not but help reconsider our consumptive conception and mode thoroughly. In this condition, the article ponders the consumptive questions in the sight of ecoethics . It not only expatiates detailedly how the green consumption came into being and developed, but also points the ethical significances. Being as an important eco-economic ethical content and pivotal proposition , the green consumption has its own ethical basics and principles. So we can not only find its factual gistes in conflicting society , but also can seek its academic bases from the uniform relationship between man and nature. At the same time, Marxist consumptive theories on mankind provides theoretic guidances for it . the green consumption has three principles:continuable consumption,benefit justice,moderate principle. As a whole system, the three principles are reciprocally related and restricted, which stipulates and instructs the possibilities of our consumptive ethics. In order to really practice the green consumption, We must enhance consumptive moral educations, cultivate the reasonable consumptive conceptions. So the article pays attention to the moral educations of green consumption, points the educational contents and methods. Wish some benefits to our green consumption.