Talking About A " National Characteristics " Of The Modern Book Design

In the essay, the author advocates the design should form our"national style" and some researches are made in it. What we called"national style" is ought to be a way expression by combination ofChinese national traditional culture and modern aesthetical tendency.It is established based on native best national culture and to learnthe and absorb the best part of foreign culture, under the currentaesthetical consciousness catering to the historical background tocreate our design of "national style" belonging to our times. So, thisis a concept of modern time which gets rid of national bias and givesfull comprehension to all kinds of cultures.One, this "national style" has a strong significant meaning and quite necessary. First it is the requirement of our times, and also a necessity of self-development. The culture in world is impacted in globalization, it emphasizes on stylish, inter-relation, exchangeable to self-promote and self-development. However the main part of Chinese traditional culture is Confucianism, its value today lies its openness to other cultures. Furthermore from market angel, the design must meet the aesthetical requirement of internationalism and multi-culturism. The author thinks that the intrusion of multi-culture would not lead to total "foreign-orientation" and believing that people under the environment of our traditional culture, even if much of foreign culture has been absorbed, the alien culture would not ultimately surpasses the native culture. And a man who has deep emotion to his nation would not think of getting rid of himself, but how to perform self-improvement and find his position in the world. At the end of episode, the author provides examples of typical Chinese Dunhuang fresco, Islamic arts and contemporary Japanese designs to prove that in such internet information shared times, the exchanges of multi-culture...