Private Entrepreneurs, Social Support, Subjective Well-being Of Coping Style

This paper chooses the private entrepreneurs as the research object, tries to explore their coping strategies and the effects social support and subject well-being have on them in the period of Type- transition, with a view to understanding private entrepreneurs' quality of life, features of coping strategies and social life satisfaction, theoretically rich in the psychological characteristics of private entrepreneurs; In the practice level, can guide private entrepreneurs to improve their coping strategies to maintain social harmony and development.This study uses Social Support Rating Scale (SSAS), Subjective Well-being Scale for Chinese citizen (SWBS-CC), and Coping Strategy Scale to invest the social support, subject well-being and coping strategies of 249 private entrepreneurs. The findings indicate: (1) Private entrepreneurs use many kinds of coping strategies; its gender differences are not remarkable. (2) The differences of family living standard factor are remarkable in the innovation and rebellion dimension; region factor has remarkable differences in the innovation dimension. (3) Private entrepreneurs' genders do not have the remarkable differences in every social support and subjective well-being dimension, the differences of family living standard factor are remarkable in the subjective support, the satisfaction experience, the development experience and the overall subjective well-being dimension, private entrepreneurs of the lower living standard feel fewer social support and weaker subjective well-being. (4) The conformability is positively correlated with the subjective support, the use of social support, the overall social support and various subjective well-being dimensions; rebellion is negatively correlated with the above dimensions; other coping strategies are correlated with various social support and subjective well-being dimensions positively or negatively. (5) The path analysis shows that the model is an accepted one. The model deals with the study that subject well-being is an mediator factor between social support and coping strategies, and simultaneously social support directly influences coping strategies.