Art Colleges Brand Image, Logo Design

The overall strength and ability of running a college has been growing significantly along with the development of the higher education. At the same time, the construction of a college's brand name image has attracted increasing attention as a new angle and an important part of the institution of higher learning. The brand image of a college, which has been refined through visual arts as the sign of recognition, is a key element in shaping and conveying the image of the college and the very core in the system the college's brand visual image. Through surveys on current situation and feature analysis on brand images and logos, this paper focuses its research on the brand image construction of an art institute of higher learning and proposes a design strategy as well as an application strategy suitable to the requirements for the brand name development of art institutes of higher learning.