Diversification Strategy Based On Core Competencies Of Enterprise Interoperability Research

Lots of academic and positive researches indicate that corporate diversification must base on the core competence to gain outstanding achievements. But the core competence's universal blur makes it very difficult for corporations assembling working units to share the core competence. So how to integrate the core competence and corporate diversification effectively is an urgent problem to be solved now. Aiming at this problem, the paper designs a core competence based strategic assets correlative diversification strategic operational mode grounding on perfecting the old strategic frame. Through this mode, strategic assets integrate the core competence and corporate diversification close.The paper has five parts: Part I discusses the original cause of the core competence based corporate diversification strategy, and academic and positive researches' sustain of this strategy's validity; Part II demonstrates the essence's universal blur of the core competence is the root of difficult to discerning and measuring the core competence itself. And because the base of synergic effect which diversification pursues is blur, the shortcoming of difficult to operating the strategy is exposed; In order to improve the strategy's operating, Partlll introduces corporate strategic assets into the strategy to build a bridge between the core competence and corporate diversification. This part clarifies the logic between the core competence and corporate diversification that only if through strategic assets, the core competence's competitive advantages can be achieved and corporate diversification must be strategic assets correlative to pursue synergic advantages; Basing on the above discusses, PartIV modifies the old strategy properly, and then designs the core competence based strategic assets correlative corporate diversification strategy mode; The last Part takes Haier's diversification growing mode for example to testify the modifying mode's effective use in practice, and hopes other Chinese corporations can benefit from this mode too.