Power Marketing Strategy Aided Analysis Model

This paPer is an aPPlication of intelligent engineering in the solution of thedevelopment strategy of the ellterprise. Electric power marketing strategy is oneimportat pan of the electric power corpofation's developmellt strategy It has manyuncertain facors that are difficult to be described in the Strategy selection models.However, ithelligent engineering is fit to solve the problems that have mop uncedrinfactors. So we can try to build the electric power markting strategy aided analysismodel with intel1igent engineering.The model has fOur parts: data preparing, electric power market analysis andforecast, plltting forward the goals of the electric power marketing stfategy, electricpower marketing tactics analysis.The first pan's work is to design a database fOr electric power market forecastand marketing tactics analysis. The second part's work is forecasting thedevelopmeni of the electric power markCt. The third pari's work is plltting forwardthe stfategy goals with fuzzy reasoning. And the laSt pan's work is analyzing theelectric power tactics and finding out a few of schemes Whch can achieve it's goals.In recent years, Demand Side Managemellt research and Exploit Electric PowerMarket research have been studied in China. In this article, the electric powermarketing tactics analysis is based on the research.The most importan principle is that both of the electric power enterprise and thecustomers must be benefit from the marketing schemes. So we need calculate thecustomers' expenditure and income as well as calculate the electric powerenterprise's expenditUre and income.Comply with illtelligel1t engineering, there are mmp intelligent paths to thegoals of the strategy. And among the ithelligent paths, there is the best path tO thegoals. This article's task is to find intelligeni paths and the best path.