Tourist Attractions Visitors Experience

Since B. Joseph Pine. II and Jame H Gilmore announce the coming of the ear of experience economy in Harvard Business Review, experience economy is coming to us with great charm. The two authors, with deep insight, radicate the four stages of society evolution by economy growth, they are product, goods, service, and experience. As tourism product in essence is one kind of experience, the coming-forth of experience economy era foreshows faster development of tourism industry and more luxuriant of tourism product. Experience is essentially of oneself, but being impacted by traditional ideals of product and service being of primacy, tourism research put emphasis on function and advantage, neglecting the researches of customer itself. So this paper tries to offer a theoretical and empirical way to the study of tourist experience.Chapter 1 first starts with the research of the essence of experience and tourism, then the concept of tourist experience is explored. The end of the chapter makes an introduction of case study background and research method of the case.Tourism consumption is the way by which tourists obtain delight. Chapter 2 discusses the question of Tourism consumption by analyzing tourist anticipation motivation and product consumption.Chapter 3 first analyses the psychologic model and behavior character of aesthetic judgment, then expounds the category of marketing esthetics.Sharing-experience is a typical character of tourism product, and it has impact on tourist experience quality. Chapter 4 discusses this problem by analyzing tourism communication and perceptual capacity.The aim of marketing is in pursuit of customer satisfaction and customer loyalty. This chapter makes a discussion of the factors of tourist satisfaction, then with further study on tourists' truthful ideals, the author put out the notion of emotion experience judgment.The last chapter disserts landscape implementing the strategy of tourist experience-driving brand.