Northwest Survey And Design Institute Of International Business Development

The paper describes the present status of the Northwest Investigation Design and Research Institute (hereinafter called NIDRI), highlights the development procedure of the NIDRI, and then finds out the potential matters and comparative merits of NIDRI in it's organization setting, management mechanical, human resource storage, technical capability, market demand etc. After describing the necessity and possibility for the enterprise conducting the international marketing under consideration of the feature and tendency of international market upon the objectives of international marketing specified, close view has been given to the NIDRI for analysis NIDRI's the interior motivation of international marketing and the exterior opportunity to be utilized as well as the obstacles to be faced in the international marketing. Finally points out the international marketing strategy and realization methodology of the NIDRI under the reasoning of the necessity and feasibility of the NIDRI to conducting the international marketing activities under thoroughly consideration of the restriction of NIDRI for participated to the international engineering market. And then point out the international marketing being the strategy of NIDRI at present stage, and proceedings of NIDRI to pursue the international marketing.Written by Wang Yongqiang 9901 MBA Directed by Zhao Zengyao...