Industrial And Commercial Bank Of China, Jiangsu Province Branch Of The Implementation Of Customer Relationship Management Systems Analysis

Managing Customer relations for continue business and increased revenue has always been a high priority for an effective sales force. Today's new technologies enable a comprehensive CRM system can get information from every "touch points" of sales, marketing and service. Rely on the use of data warehouse, the system will be business-intelligent and help the managers build a knowledge-enabled sales force. This new capability will result in shorter sales cycles, higher response rates, increased customer loyalty, and an overall increasing in profitability.Aiming at the current competition between domestic commericial banks, this article makes a deeply analysis of implementing CRM system from the view of both theory and practice. Focusing on ICBC Jiangsu Branch, it starts with analyzing the improtence and urgency of implementing CRM system, and then analyses the financial computerization process and status quo of ICBC Jiangsu Branceh. After this, it gives the requirment analysis, goal-design, function-design and structure-design of the global system. With this understanding, the author made the input-output rate and risk analysis of the implement in the end.During the course of writing this article, the author strives to integrate theory and practice. While expatiating the theory of CRM, the author associates with the fact of ICBC Jiangsu Branch and gives a feasible and referential scheme .