Abc Business Marketing Strategy

Marketing theory has been employed in the management Agriculture Bank of China (ABC) for no more than two years though it began be to used in industry and business nearly a hundred years ago. Due to the short history of marketing theory employed in the management of ABC, the concept of marketing has not been popular within ABC. Little efforts have been made in studying or employing marketing strategy in ABC. The outdated marketing methods widely employed at present in ABC, together with other historical factors, have resulted in the unfavorable position in competing with China Industry and Business Bank, Bank of China, China Construction Bank and other commercial banks. One of the main reasons why ABC is now in this unfavorable situation is the failure to employ the advanced marketing methods, as well as the lack of systematical, complete and particular group of concrete marketing strategies. Therefore, with an analysis of ABC's present service marketing, employing the qualitative and quantitative approach, making use of the most advanced marketing theory, this paper is intended to analyze and study ABC's service marketing strategies, concluding that the idea of customer-centredness is to be well developed and that marketing strategies is to be employed widely. Moreover, ABC's business should, taking the traditional 4P strategy as its base, the new 4P strategy and 3R strategy in service marketing as its two wings and 4C strategy as supplement, form an efficient group of marketing strategies to guide ABC's business, so as to establish a new and creative marketing mechanism as well as to bring about a new idea. ABC will never succeed unless it adopts the above-mentioned marketing strategy.